TORONTO, ONTARIO — (MARKET WIRE) — 01/09/08 — Silverback Media (PLUS: SBMP)(FRANKFURT: SVD), a mobile marketing advertising agency with operations in North America and Europe, has entered in a new three year partnership with Toronto-based Puretracks Inc (“Puretracks”), a North American digital music provider (the “Partnership”). The Partnership intends to offer a one stop shop to companies interested in incorporating both digital music and mobile content into their business-to-consumer promotions.
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Few payment innovations have produced the stark schizophrenia that we are experiencing with mobile commerce. Normally somber business types are rubbing their hands together at the prospects of reaching consumers on a one-to-one basis, online, all the time, anywhere they happen to be. Meanwhile, typically apprehensive risk managers and security experts are wringing their hands at the potential for serious data incursions. Maybe risk managers know that, as often happens with payment innovations, the temptation is to get the new product into the marketplace as quickly as possible, then step up the security as needed to ward off attacks. One case in point could now be emerging among so-called smart phones, where the underlying programming is proving to be more vulnerable to hackers than some business types thought.
Mobile commerce, however, raises the stakes for this risky self-indulgence because many observers are projecting that cell phones and PDAs will soon replace wallets and pocketbooks. Consumers, who almost never leave home without their mobile devices, are being prepared for the day when all the payment and loyalty information they need will be loaded on and/or accessed by the device. So a data incursion, should it happen, could be just as damaging as losing a wallet or pocketbook. Maybe more so, if the mobile device’s ability to authenticate the consumer is hacked.
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Market-leading phone maker Nokia on Sept. 17 moved to bolster its mobile advertising front by agreeing to acquire Enpocket for an undisclosed sum.
Boston-based Enpocket makes a mobile advertising campaign management and delivery system that uses analytics technologies to draw a bead on consumer interests and deliver mobile advertising via SMS (Short Message Service), MMS (Multimedia Messaging Service) and video.
Nokia, based in Espoo, Finland, said in a statement that it plans to leverage Enpocket’s mobile ad platform along with its partnerships with advertisers, publishers and operators, including Vodafone, Telefonica and Pepsi.
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HELSINKI, Finland: Nokia Corp. unveiled new Internet services and gadgets Wednesday to help customers download music and play games on mobile handsets — in a strong push to challenge rivals, including Apple’s iTunes and iPod.
The latest move by the world’s largest mobile phone maker, which has a strong position in emerging markets with basic handsets, is further recognition that high-end markets require multitask handsets with photo, music and video capabilities and quick access to the Internet.
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