A new Harris Interactive study finds that mobile phone users are increasingly comfortable making banking and purchase transactions while on-the-go – a virtual taboo until now. The survey finds 16 percent of mobile phone subscribers already use mobile banking services, with 60 percent of these people using the services at least once a week. Many others presently not banking and buying on-the-go expressed interest in mobile banking, with 35 percent open to checking bank account balances and transferring funds via their mobile devices. A third of those surveyed (33 percent) also said they would like to receive text message alerts from their financial institutions.
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The survey also finds that on-the-go mobile purchases are on the rise. About 25 percent of mobile phone users with mobile access to the Internet now use their devices to buy goods and services online via a credit card. One in five respondents (20 percent) said they would like to someday use their phones like a “mobile wallet,” where charges would be billed directly to their mobile accounts. In addition, ten percent of the survey participants said they would consider wire transfers and stock trading via their mobile phones.
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Research and Markets (http://www.researchandmarkets.com/reports/c79207) has announced the addition of “Mobile Payments Making Progress in North America” to their offering.
Using mobile handsets to accomplish financial transactions and purchases is starting to appear as something inevitable in the worldwide marketplace. However, we do not believe that 2008 will be the year of mobile payments. It may not even qualify as the year of trials of mobile payments; However, there is evidence that the US market may overcome a crucial issue: technology incompatibility, and make progress toward contactless payments using cellphones.
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LAS VEGAS–(BUSINESS WIRE)—-Today, at the Consumer Electronics Show (CES) 2008, Yahoo! (NASDAQ:YHOO) announced the early preview of its Mobile Developer Platform, a one-stop solution for developers to create mobile-optimized applications that are easy to build, quick to deploy, and run across a wide selection of devices, thus making it much easier for Internet content and services to “go mobile.” By providing developers with tools to write code once and efficiently publish their content instantly across hundreds of devices – accessible by hundreds of millions of users – Yahoo!’s Mobile Developer Platform is expected to usher in a dramatic acceleration in the adoption of mobile services by creating an explosion of new choices for the consumer.
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