Market-leading phone maker Nokia on Sept. 17 moved to bolster its mobile advertising front by agreeing to acquire Enpocket for an undisclosed sum.
Boston-based Enpocket makes a mobile advertising campaign management and delivery system that uses analytics technologies to draw a bead on consumer interests and deliver mobile advertising via SMS (Short Message Service), MMS (Multimedia Messaging Service) and video.
Nokia, based in Espoo, Finland, said in a statement that it plans to leverage Enpocket’s mobile ad platform along with its partnerships with advertisers, publishers and operators, including Vodafone, Telefonica and Pepsi.
The multi-billion-dollar potential of putting ads in front of consumers via their smartphones and other Web-enabled gadgets has made locking down mobile ad technologies a key focus for phone makers, content providers and search specialists.

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HELSINKI, Finland: Nokia Corp. unveiled new Internet services and gadgets Wednesday to help customers download music and play games on mobile handsets — in a strong push to challenge rivals, including Apple’s iTunes and iPod.

The latest move by the world’s largest mobile phone maker, which has a strong position in emerging markets with basic handsets, is further recognition that high-end markets require multitask handsets with photo, music and video capabilities and quick access to the Internet.

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